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Analytics comparison · 2026
Google Analytics 4 (65) and Heap (67) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 2 points separating them overall. Google Analytics 4 leads on Integrations (95 vs 78), while Heap has the edge on Privacy (52 vs 40). The two are closest on Self-Hostable, where the gap is just 0 points. Both offer a free tier, making either a low-risk starting point. Use the radar chart and dimension table below to find which fits your specific priorities best.
Google Analytics 4
Free, powerful, and deeply tied to the Google ecosystem
65/100
Heap
Auto-capture every user interaction without tagging
67/100
Radar comparison
Google Analytics 4
65
Heap
67
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Based on our independent scoring across 7 dimensions, Heap scores 67/100 overall versus Google Analytics 4's 65/100 — a 2-point margin. Heap leads on Integrations in particular. That said, Google Analytics 4 may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Both Google Analytics 4 and Heap offer a free tier, so entry-level cost is not a differentiating factor. Compare the feature and usage limits of each free plan to see which gives you more headroom before a paid upgrade is needed.
Google Analytics 4 scores higher on Price/Value — 92/100 versus 60/100 for Heap. If price/value is your primary decision criterion, Google Analytics 4 is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Google Analytics 4, re-importing or reconfiguring in Heap, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Heap on a non-production project first before migrating.
Google Analytics 4 (65/100) is the better fit for teams who prioritise integrations — its strongest dimension — and who want a free entry point. Heap (67/100) is the better fit for teams who prioritise product analytics and want a free entry point. If both dimensions matter equally, the overall score winner (Heap) is the safer default choice.
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