RadarTrek Intel — monthly score updates
We track 40+ tools so you don't have to. Score changes, new tools, and new guides — once a month, no spam.
Analytics comparison · 2026
Heap (67) and Fathom Analytics (72) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 5 points separating them overall. Heap leads on Integrations (78 vs 50), while Fathom Analytics has the edge on Price/Value (75 vs 60). The two are closest on Self-Hostable, where the gap is just 0 points. On pricing, Heap starts cheaper at $0/mo versus $14/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Heap
Auto-capture every user interaction without tagging
67/100
Fathom Analytics
Simple, privacy-first alternative to Google Analytics
72/100
Radar comparison
Heap
67
Fathom Analytics
72
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Heap
Pros
Cons
Fathom Analytics
Pros
Cons
Choose Heap if you value product analytics most and want a free entry point. Choose Fathom Analytics if you value privacy most and have budget for $14/month or more. If neither dimension is a clear priority, Fathom Analytics's higher overall score (72/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Fathom Analytics scores 72/100 overall versus Heap's 67/100 — a 5-point margin. Fathom Analytics leads on Product Analytics in particular. That said, Heap may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Heap is cheaper at the entry level — it offers a permanent free tier, while Fathom Analytics starts at $14/month. If budget is the primary constraint, Heap is the lower-risk starting point. Fathom Analytics's paid features may justify the cost — compare the plan limits before committing.
Heap scores higher on Product Analytics — 85/100 versus 42/100 for Fathom Analytics. If product analytics is your primary decision criterion, Heap is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Heap, re-importing or reconfiguring in Fathom Analytics, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Fathom Analytics on a non-production project first before migrating.
Heap (67/100) is the better fit for teams who prioritise product analytics — its strongest dimension — and who want a free entry point. Fathom Analytics (72/100) is the better fit for teams who prioritise privacy and want a low-cost starting price. If both dimensions matter equally, the overall score winner (Fathom Analytics) is the safer default choice.
Want this built for your business?
We design and build digital products — web apps, AI tools, SaaS platforms.