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Analytics comparison · 2026
Heap (67) and Fathom Analytics (72) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 5 points separating them overall. Heap leads on Integrations (78 vs 50), while Fathom Analytics has the edge on Price/Value (75 vs 60). The two are closest on Self-Hostable, where the gap is just 0 points. On pricing, Heap starts cheaper at $0/mo versus $14/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Heap
Auto-capture every user interaction without tagging
67/100
Fathom Analytics
Simple, privacy-first alternative to Google Analytics
72/100
Radar comparison
Heap
67
Fathom Analytics
72
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
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