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Analytics comparison · 2026
Matomo edges out Mixpanel in this Analytics comparison, scoring 78 against 72 across our seven scored dimensions. Mixpanel leads on Integrations (85 vs 70), while Matomo has the edge on Self-Hostable (100 vs 0). The two are closest on Data Accuracy, where the gap is just 3 points. On pricing, Mixpanel starts cheaper at $0/mo versus $23/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Mixpanel
Event-based product analytics for growth teams
72/100
Matomo
Open-source, self-hosted, GDPR-compliant alternative
78/100
Radar comparison
Mixpanel
72
Matomo
78
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
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