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Analytics comparison · 2026
Umami (75) and Fathom Analytics (72) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 3 points separating them overall. Umami leads on Self-Hostable (100 vs 0). The two are closest on Ease of Use, where the gap is just 2 points. On pricing, Umami starts cheaper at $0/mo versus $14/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Umami
Lightweight, open-source, self-hosted alternative
75/100
Fathom Analytics
Simple, privacy-first alternative to Google Analytics
72/100
Radar comparison
Umami
75
Fathom Analytics
72
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Umami
Pros
Cons
Fathom Analytics
Pros
Cons
Choose Umami if you value self-hostable most and want a free entry point. Choose Fathom Analytics if you value privacy most and have budget for $14/month or more. If neither dimension is a clear priority, Umami's higher overall score (75/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Umami scores 75/100 overall versus Fathom Analytics's 72/100 — a 3-point margin. Umami leads on Self-Hostable in particular. That said, Fathom Analytics may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Umami is cheaper at the entry level — it offers a permanent free tier, while Fathom Analytics starts at $14/month. If budget is the primary constraint, Umami is the lower-risk starting point. Fathom Analytics's paid features may justify the cost — compare the plan limits before committing.
Umami scores higher on Self-Hostable — 100/100 versus 0/100 for Fathom Analytics. If self-hostable is your primary decision criterion, Umami is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Umami, re-importing or reconfiguring in Fathom Analytics, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Fathom Analytics on a non-production project first before migrating.
Umami (75/100) is the better fit for teams who prioritise self-hostable — its strongest dimension — and who want a free entry point. Fathom Analytics (72/100) is the better fit for teams who prioritise privacy and want a low-cost starting price. If both dimensions matter equally, the overall score winner (Umami) is the safer default choice.
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