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🏗️Intermediate10 lessons · 3 free

Bootstrapping Your First SaaS

Most successful SaaS companies are not venture-backed unicorns — they are profitable, founder-operated businesses generating $10k-$500k per month. This course covers the full bootstrapped SaaS journey: finding a niche, validating the problem, building the MVP with modern tooling, getting the first customers, and growing to $10k MRR without investors.

No prerequisites — pairs with Customer Discovery and Pricing Your SaaS for the complete founder toolkit
Start free lessons
$79one-time · lifetime access

What you'll learn

Bootstrapped vs funded — the real trade-offs most founders misunderstand
Finding a niche worth building: specific enough to win, big enough to matter
Scoping your MVP — what to build and what to leave for version 2
The modern bootstrapper's stack — Next.js, Supabase, Stripe, Resend
Getting your first 10 customers — channels and outreach templates
Onboarding to the Aha Moment — activate new users in under 5 minutes
Pricing strategy for the first year — launch pricing and when to raise
Growing from first customers to $10k MRR — the sustainable channel hierarchy
Churn: the metric that kills bootstrapped SaaS — how to measure and fix
The bootstrapped founder's operating system — weekly rhythm and priorities

Course outline

Full course — $79 one-time

04

The Modern Bootstrapper's Tech Stack

The tools that let one founder build and launch a production SaaS in under 6 weeks

9 min
05

Getting Your First 10 Customers

The channels and tactics that generate early revenue without a marketing budget

10 min
06

Onboarding — Getting Customers to Their Aha Moment

The first 10 minutes that determine whether a customer stays or churns

9 min
07

Pricing Strategy for the First Year

How to price when you have no data — and how to raise prices as you get more

8 min
08

Growing from First Customers to $10k MRR

The sustainable growth channels and retention habits that compound toward $10k/month

10 min
09

Churn — The Metric That Kills Bootstrapped SaaS

Why churn rate is the most important number in your business and how to reduce it

9 min
10

The Bootstrapped Founder's Operating System

How to run a one-person SaaS without burning out or losing track of what matters

9 min

Get the full course

10 lessons — the complete playbook from niche selection to $10k MRR.

10 lessons✓ Stack setup guides✓ Certificate
$79one-time

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