Content Strategy & Blogging
Content marketing is the long game: write useful content once, have it drive traffic and leads for years. But most blogs fail because they publish without a strategy — random topics, no keyword targeting, no distribution. This course teaches the system: how to find topics worth writing about, how to structure content that ranks, how to build a publishing cadence you can maintain, and how to distribute everything you write so it reaches more than just Google.
What you'll learn
Course outline
Free — no account needed
Why Content Marketing Works
Compound traffic, search intent, and the difference between a blog and a content strategy
Topic Clusters and Keyword Research for Content
How to find the exact topics your audience searches — and organise them so Google trusts you
Writing Blog Posts That Rank
Structure, depth, and the formatting decisions that separate page-1 content from page-6 content
Full course — $39 one-time
Content Calendars and Publishing Systems
How to build a publishing cadence you can sustain — and the systems that make consistency automatic
Distribution — Getting Your Content Seen Beyond Google
SEO takes months. Distribution drives traffic from day one.
Repurposing — One Post, Five Formats
How to multiply the value of every piece of content you write without writing anything new
Measuring Content ROI — What to Track and When to Pivot
Traffic, leads, and revenue attribution — knowing when your content is working
Get the full course
7 lessons — from building your content strategy to measuring compounding traffic growth.