Conversion Rate Optimization
Most businesses focus on getting more visitors when they should be converting more of the visitors they already have. CRO is the highest-leverage marketing investment: a 2x conversion rate doubles revenue from the same traffic. This course teaches the full CRO toolkit — heatmaps, A/B testing, landing page psychology, form optimisation, and pricing page design.
What you'll learn
Course outline
Free — no account needed
What CRO Actually Is (Not Just Button Colours)
The systematic discipline of making more visitors take the action you want
The CRO Toolkit — Heatmaps, Recordings, and Analytics
The tools that show you where visitors go, what they click, and where they drop off
Landing Page Anatomy — The 7 Elements That Convert
The structure every high-converting landing page shares — and how to apply it to yours
Full course — $59 one-time
A/B Testing — How to Design and Read a Valid Test
Test ideas properly so you know what actually works — not what looked good in a graph
Form Optimisation — Reducing Friction at the Critical Moment
Every extra field costs conversions — the science of form design
Pricing Page Psychology
The cognitive principles behind high-converting pricing pages — anchoring, decoys, and commitment
Building a CRO System — A Repeatable Improvement Cycle
The monthly process that compounds conversion improvements into meaningful revenue growth
CRO Tools Deep-Dive — Advanced Segmentation and Personalisation
Use data segmentation to show different content to different visitors — dramatically improving relevance
Get the full course
8 lessons — from heatmaps and A/B testing to a repeatable CRO system.