Google Ads for Builders
Google Ads puts your offer in front of people who are actively searching for what you sell. But the platform is deliberately complex, and most first-timers burn their budget on broad match keywords, wrong bidding strategies, and landing pages that do not convert. This course teaches the structure, the strategy, and the optimisation loop — so your first campaign is profitable, not educational.
What you'll learn
Course outline
Free — no account needed
How Google Ads Works
The auction, quality score, and why the highest bidder does not always win
Campaign Structure — The Architecture That Makes Ads Scale
Why campaigns, ad groups, and keywords exist — and how to organise them
Keyword Match Types and Negative Keywords
The difference between Broad, Phrase, and Exact match — and why negative keywords save your budget
Full course — $59 one-time
Writing Ads That Get Clicked and Convert
Headlines, descriptions, and ad extensions — the formula for high-CTR ads
Landing Pages That Convert Ad Traffic
Why your ads can be perfect and still lose money — and how to fix the page
Bidding Strategies and Budget Allocation
Manual CPC vs Smart Bidding — when to use each and how to set budgets that do not run out at 9am
Conversion Tracking — Ads Without This Are Flying Blind
How to track form fills, purchases, phone calls, and sign-ups so you know what is profitable
Optimising and Scaling — The Ongoing Ads Loop
The weekly audit routine that separates profitable campaigns from money pits
Get the full course
8 lessons — from understanding the auction to scaling profitable campaigns.