LinkedIn for Founders
LinkedIn is the highest-ROI B2B marketing channel available to founders — and most founders use it wrong. This course teaches the content strategy, profile optimisation, and network-building approach that turns LinkedIn into a consistent pipeline of warm inbound leads. No paid advertising, no cold spam. Just relevant content that attracts the right people.
What you'll learn
Course outline
Free — no account needed
Why LinkedIn Is the Best B2B Channel Right Now
The organic reach, audience quality, and trust mechanics that make LinkedIn uniquely powerful for founders
Profile Optimisation — The 5 Elements Buyers Check
Turn your LinkedIn profile from a CV into a business development asset
Your First Post — The Format That Reliably Gets Reach
The post structure that LinkedIn's algorithm rewards — and how to write your first one today
Full course — $39 one-time
Content Strategy for Founders — What to Post and When
Build a sustainable content plan that generates leads without burning you out
Growing Your Network With Intent
Connect with the right people — not everyone — and build a network that generates real opportunities
LinkedIn for Lead Generation — From Content to Conversations
Convert LinkedIn followers into conversations and conversations into qualified leads
Measuring What Is Working on LinkedIn
The metrics that actually predict business outcomes — and how to use them to improve
Get the full course
7 lessons — from profile optimisation to a pipeline-generating content system.