Paid Social Advertising
Meta advertising (Facebook and Instagram) is the most powerful paid acquisition channel for most B2C and many B2B products. This course teaches you how it actually works — the auction, the targeting, the creative, and the scaling — so you can run profitable campaigns without an agency.
What you'll learn
Course outline
Free — no account needed
How Facebook and Instagram Ads Actually Work
The auction, the algorithm, and the targeting logic that determines who sees your ad and at what price
Campaign Structure — Campaigns, Ad Sets, and Ads
How to organise your Meta account so it is easy to optimise and scale
Audience Targeting — Custom Audiences and Lookalikes
Find your customers on Facebook and Instagram using the targeting that actually works in 2026
Full course — $59 one-time
Creative That Converts — Formats, Hooks, and Copy
The ad creative principles that stop the scroll and drive people to click
Running Your First Campaign — Setup to Launch
Step-by-step: build, review, and launch a profitable Meta campaign from scratch
Reading the Data — What to Optimise and When
The metrics that tell you whether your campaign is working — and the ones that lie
Retargeting — Converting People Who Already Know You
Build a retargeting system that turns website visitors into customers at 3-5x the efficiency of cold traffic
Scaling — Budget, Creative Refresh, and CBO
How to increase spend without destroying the performance you built
Get the full course
8 lessons — from your first Meta campaign to retargeting and scaling profitable ads.