Pricing Your SaaS
Most SaaS products are underpriced. Founders set prices based on fear rather than value, and leave 30-50% of potential revenue on the table. This course teaches value-based pricing from first principles: how to quantify the value you deliver, design pricing tiers that convert, structure a pricing page that sells, and raise prices without losing customers.
What you'll learn
Course outline
Free — no account needed
Why Most SaaS Products Are Underpriced
The psychological reasons founders underprice — and why it is a strategic mistake with a simple fix
Value-Based Pricing — Charge What You're Worth
How to quantify the value you deliver and use it to set prices customers accept
Pricing Page Design — Tiers, Anchoring, and Positioning
The tier structure that converts, the anchoring psychology that frames price, and the copy that sells
Full course — $39 one-time
Freemium, Free Trial, or Demo — Which Conversion Path Fits
The decision framework for your acquisition model — matched to your product, market, and growth goal
Annual vs Monthly — How to Shift the Mix
Why annual pricing is better for everyone — and how to get more customers onto it
Pricing for Different Customer Segments
Why the same product should cost different amounts for different customers — and how to implement it
Raising Prices — When and How to Do It Without Losing Customers
The strategy and communication approach that lets you charge more without a customer revolt
Get the full course
7 lessons — from value-based pricing to raising prices and maximising annual revenue.