Product-Led Growth
Product-led growth is how Slack, Figma, Notion, and Linear grew to billions in ARR without traditional sales teams. The product is the primary vehicle for acquisition, retention, and expansion. This course teaches you the PLG fundamentals, the metrics, and the specific product decisions that create a self-sustaining growth machine.
What you'll learn
Course outline
Free — no account needed
What PLG Actually Means (It's Not Just a Freemium Plan)
The core philosophy, the flywheel, and why PLG changes every product and go-to-market decision
The PLG Flywheel — Acquisition, Activation, Retention, Expansion
The four-phase growth loop that makes PLG products compound over time
Defining Your Product's Aha Moment
Find the exact event that predicts retention — and redesign your product around getting users there faster
Full course — $59 one-time
Freemium vs Free Trial — Which Conversion Path Fits Your Product
The framework for choosing the right monetisation model for your specific product and market
Activation — Getting Users to First Value Fast
The onboarding and in-app guidance patterns that dramatically improve activation rates
In-Product Virality — How Slack, Figma, and Notion Spread
Build the sharing mechanics and collaborative features that turn users into your growth channel
Expansion Revenue — Turning Users Into Bigger Customers
The PLG mechanisms that automatically grow revenue without sales calls
Measuring PLG — The Metrics That Actually Matter
The north star metric, the leading indicators, and the dashboard that keeps PLG growth on track
Get the full course
8 lessons — from PLG flywheel fundamentals to virality, expansion revenue, and PQL scoring.