Technical SEO for Builders
Your content can be perfect and still not rank if the technical layer is broken. This course covers everything under the hood: how Googlebot crawls and renders pages, Core Web Vitals measurement and fixes, JavaScript SEO pitfalls, XML sitemaps, structured data with JSON-LD, canonicalization, hreflang for international sites, internal link architecture, and how to run a technical audit from scratch.
What you'll learn
Course outline
Free — start now
The Crawling and Indexing Pipeline
What Googlebot does before it ever ranks a page — and where builders go wrong
Crawl Budget and Robots.txt
How Googlebot allocates attention across your site — and how to direct it
XML Sitemaps Done Right
Dynamic sitemaps, priority signals, and the mistakes that make them useless
Full course — $49 one-time
Core Web Vitals: LCP, CLS, INP
The performance metrics Google uses as a ranking signal — how to measure and fix them
JavaScript SEO
How Googlebot handles SPAs, SSR, SSG, and dynamic rendering — and what to do about it
Structured Data and JSON-LD
Schema markup that earns rich results — Article, FAQ, Product, HowTo, and Course
Canonicalization and Duplicate Content
Canonical tags, hreflang, pagination — telling Google which version of a page to index
Internal Linking Strategy
How link equity flows through your site — and how to direct it to your money pages
International SEO and Hreflang
Multi-language and multi-region setup — avoiding the mistakes that split ranking signals
Running a Technical SEO Audit
The systematic process for finding and fixing the issues holding your site back
Get the full course
All 10 lessons. Fix the technical layer holding your site back from ranking — for good.