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Email Marketing comparison · 2026
Brevo and ActiveCampaign are remarkably evenly matched in the Email Marketing space, scoring 80 and 80 overall respectively on our radar methodology. Brevo leads on Price/Value (85 vs 62), while ActiveCampaign has the edge on Analytics (90 vs 78). The two are closest on Templates, where the gap is just 0 points. On pricing, Brevo starts cheaper at $9/mo versus $29/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Brevo
All-in-one: email, SMS, chat, CRM
80/100
ActiveCampaign
Enterprise-grade automation for serious senders
80/100
Radar comparison
Brevo
80
ActiveCampaign
80
Ease of Use
Onboarding, UI clarity, no-code builder
Deliverability
Inbox placement rates, SPF/DKIM setup
Automation
Workflows, sequences, behavioural triggers
Price/Value
Free tier generosity, paid tier pricing
Templates
Quality and variety of email templates
List Management
Segmentation, tagging, forms, opt-in flows
Analytics
Open rates, click maps, revenue attribution
Overall Score
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