Marketing
Drip Campaign
A pre-written series of emails sent automatically on a schedule after someone takes an action, like signing up.
Reviewed by the RadarTrek editorial team · June 2026
A drip campaign (commonly built as an "email sequence" or automation) sends a fixed series of emails over time, triggered by an action like a signup or a purchase — onboarding a new user, nurturing a lead, or re-engaging someone who went quiet. Because it's automated, it runs identically for every subscriber without manual sending, while still feeling individually timed.
Why it matters
- —A good drip sequence front-loads value in the first 1-2 emails — open rates drop fast after the welcome email if there's nothing useful in it.
- —Sequences should be triggered by behaviour (signed up, didn't open, clicked a link), not just a fixed calendar — relevance beats schedule.
- —Deliverability (staying out of spam) depends partly on sending patterns — a sudden burst of automated sends from a new domain is a common trigger for spam filters.
Where to learn this
🎓
Email Sequences and Automation
Email Marketing Mastery course
This is the exact lesson that covers this term in depth — with examples, diagrams, and a hands-on exercise.