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Analytics comparison · 2026
Fathom Analytics edges out Google Analytics 4 in this Analytics comparison, scoring 72 against 65 across our seven scored dimensions. Fathom Analytics leads on Data Accuracy (90 vs 72), while Google Analytics 4 has the edge on Integrations (95 vs 50). The two are closest on Self-Hostable, where the gap is just 0 points. On pricing, Google Analytics 4 starts cheaper at $0/mo versus $14/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Fathom Analytics
Simple, privacy-first alternative to Google Analytics
72/100
Google Analytics 4
Free, powerful, and deeply tied to the Google ecosystem
65/100
Radar comparison
Fathom Analytics
72
Google Analytics 4
65
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Fathom Analytics
Pros
Cons
Google Analytics 4
Pros
Cons
Choose Fathom Analytics if you value privacy most and have budget for $14/month or more. Choose Google Analytics 4 if you value integrations most and want a free entry point. If neither dimension is a clear priority, Fathom Analytics's higher overall score (72/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Fathom Analytics scores 72/100 overall versus Google Analytics 4's 65/100 — a 7-point margin. Fathom Analytics leads on Privacy in particular. That said, Google Analytics 4 may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Google Analytics 4 is cheaper at the entry level — it offers a permanent free tier, while Fathom Analytics starts at $14/month. If budget is the primary constraint, Google Analytics 4 is the lower-risk starting point. Fathom Analytics's paid features may justify the cost — compare the plan limits before committing.
Fathom Analytics scores higher on Privacy — 97/100 versus 40/100 for Google Analytics 4. If privacy is your primary decision criterion, Fathom Analytics is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Fathom Analytics, re-importing or reconfiguring in Google Analytics 4, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Google Analytics 4 on a non-production project first before migrating.
Fathom Analytics (72/100) is the better fit for teams who prioritise privacy — its strongest dimension — and who want a low-cost starting price. Google Analytics 4 (65/100) is the better fit for teams who prioritise integrations and want a free entry point. If both dimensions matter equally, the overall score winner (Fathom Analytics) is the safer default choice.
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