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CRM comparison · 2026
HubSpot CRM edges out Twenty CRM in this CRM comparison, scoring 87 against 75 across our seven scored dimensions. Twenty CRM leads on Price / Value (95 vs 82), while HubSpot CRM has the edge on Mobile App (82 vs 60). The two are closest on Pipeline Features, where the gap is just 10 points. Both offer a free tier, making either a low-risk starting point. Use the radar chart and dimension table below to find which fits your specific priorities best.
Twenty CRM
Open-source CRM — self-host or use Twenty Cloud
75/100
HubSpot CRM
The free CRM that scales to enterprise — 200,000+ companies
87/100
Radar comparison
Twenty CRM
75
HubSpot CRM
87
Ease of Use
Onboarding speed, UI clarity, and setup without a consultant.
Pipeline Features
Deal stages, forecasting, and automation capabilities.
Integrations
Email, calendar, Slack, and third-party app connections.
Price / Value
Free tier, per-seat cost, and what is included at each tier.
Reporting
Built-in dashboards, custom reports, and analytics.
Mobile App
iOS/Android app quality and offline capability.
Overall Score
Based on our independent scoring across 6 dimensions, HubSpot CRM scores 87/100 overall versus Twenty CRM's 75/100 — a 12-point margin. HubSpot CRM leads on Price / Value in particular. That said, Twenty CRM may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Both Twenty CRM and HubSpot CRM offer a free tier, so entry-level cost is not a differentiating factor. Compare the feature and usage limits of each free plan to see which gives you more headroom before a paid upgrade is needed.
Twenty CRM scores higher on Price / Value — 95/100 versus 82/100 for HubSpot CRM. If price / value is your primary decision criterion, Twenty CRM is the stronger choice in this head-to-head.
Switching between crm tools is generally possible but involves migration effort: exporting your data or configuration from Twenty CRM, re-importing or reconfiguring in HubSpot CRM, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test HubSpot CRM on a non-production project first before migrating.
Twenty CRM (75/100) is the better fit for teams who prioritise price / value — its strongest dimension — and who want a free entry point. HubSpot CRM (87/100) is the better fit for teams who prioritise integrations and want a free entry point. If both dimensions matter equally, the overall score winner (HubSpot CRM) is the safer default choice.
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