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Analytics comparison · 2026
Plausible edges out Fathom Analytics in this Analytics comparison, scoring 79 against 72 across our seven scored dimensions. Plausible has the edge on Self-Hostable (90 vs 0). The two are closest on Privacy, where the gap is just 1 points. On pricing, Plausible starts cheaper at $9/mo versus $14/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Fathom Analytics
Simple, privacy-first alternative to Google Analytics
72/100
Plausible
Privacy-first, cookie-free, GDPR-compliant by design
79/100
Radar comparison
Fathom Analytics
72
Plausible
79
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Fathom Analytics
Pros
Cons
Plausible
Pros
Cons
Choose Fathom Analytics if you value privacy most and have budget for $14/month or more. Choose Plausible if you value privacy most and have budget for $9/month or more. If neither dimension is a clear priority, Plausible's higher overall score (79/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Plausible scores 79/100 overall versus Fathom Analytics's 72/100 — a 7-point margin. Plausible leads on Privacy in particular. That said, Fathom Analytics may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Plausible starts cheaper at $9/month versus Fathom Analytics's $14/month. At higher usage tiers, the gap may narrow depending on each tool's scaling model. Check the official pricing pages for current plans — SaaS pricing changes frequently.
Plausible scores higher on Self-Hostable — 90/100 versus 0/100 for Fathom Analytics. If self-hostable is your primary decision criterion, Plausible is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Fathom Analytics, re-importing or reconfiguring in Plausible, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Plausible on a non-production project first before migrating.
Fathom Analytics (72/100) is the better fit for teams who prioritise privacy — its strongest dimension — and who want a low-cost starting price. Plausible (79/100) is the better fit for teams who prioritise privacy and want a low-cost starting price. If both dimensions matter equally, the overall score winner (Plausible) is the safer default choice.
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