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Analytics comparison · 2026
Matomo edges out Amplitude in this Analytics comparison, scoring 78 against 68 across our seven scored dimensions. Matomo leads on Self-Hostable (100 vs 0), while Amplitude has the edge on Integrations (88 vs 70). The two are closest on Ease of Use, where the gap is just 3 points. On pricing, Amplitude starts cheaper at $0/mo versus $23/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Matomo
Open-source, self-hosted, GDPR-compliant alternative
78/100
Amplitude
Enterprise-grade product analytics for growth
68/100
Radar comparison
Matomo
78
Amplitude
68
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Matomo
Pros
Cons
Amplitude
Pros
Cons
Choose Matomo if you value self-hostable most and have budget for $23/month or more. Choose Amplitude if you value product analytics most and want a free entry point. If neither dimension is a clear priority, Matomo's higher overall score (78/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Matomo scores 78/100 overall versus Amplitude's 68/100 — a 10-point margin. Matomo leads on Self-Hostable in particular. That said, Amplitude may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Amplitude is cheaper at the entry level — it offers a permanent free tier, while Matomo starts at $23/month. If budget is the primary constraint, Amplitude is the lower-risk starting point. Matomo's paid features may justify the cost — compare the plan limits before committing.
Matomo scores higher on Self-Hostable — 100/100 versus 0/100 for Amplitude. If self-hostable is your primary decision criterion, Matomo is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Matomo, re-importing or reconfiguring in Amplitude, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Amplitude on a non-production project first before migrating.
Matomo (78/100) is the better fit for teams who prioritise self-hostable — its strongest dimension — and who want a free entry point. Amplitude (68/100) is the better fit for teams who prioritise product analytics and want a free entry point. If both dimensions matter equally, the overall score winner (Matomo) is the safer default choice.
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