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Analytics comparison · 2026
Matomo edges out Google Analytics 4 in this Analytics comparison, scoring 78 against 65 across our seven scored dimensions. Matomo leads on Self-Hostable (100 vs 0), while Google Analytics 4 has the edge on Integrations (95 vs 70). The two are closest on Ease of Use, where the gap is just 7 points. On pricing, Google Analytics 4 starts cheaper at $0/mo versus $23/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Matomo
Open-source, self-hosted, GDPR-compliant alternative
78/100
Google Analytics 4
Free, powerful, and deeply tied to the Google ecosystem
65/100
Radar comparison
Matomo
78
Google Analytics 4
65
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
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