Matomo vs Fathom Analytics

Based on our independent scoring across 7 dimensions, Matomo scores 78/100 overall versus Fathom Analytics's 72/100 — a 6-point margin. Matomo leads on Self-Hostable in particular. That said, Fathom Analytics may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.

Fathom Analytics starts cheaper at $14/month versus Matomo's $23/month. At higher usage tiers, the gap may narrow depending on each tool's scaling model. Check the official pricing pages for current plans — SaaS pricing changes frequently.

Matomo scores higher on Self-Hostable — 100/100 versus 0/100 for Fathom Analytics. If self-hostable is your primary decision criterion, Matomo is the stronger choice in this head-to-head.

Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Matomo, re-importing or reconfiguring in Fathom Analytics, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Fathom Analytics on a non-production project first before migrating.

Matomo (78/100) is the better fit for teams who prioritise self-hostable — its strongest dimension — and who want a free entry point. Fathom Analytics (72/100) is the better fit for teams who prioritise privacy and want a low-cost starting price. If both dimensions matter equally, the overall score winner (Matomo) is the safer default choice.