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Analytics comparison · 2026
Matomo (78) and Umami (75) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 3 points separating them overall. Matomo leads on Integrations (70 vs 40), while Umami has the edge on Ease of Use (88 vs 62). The two are closest on Privacy, where the gap is just 0 points. On pricing, Umami starts cheaper at $0/mo versus $23/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Matomo
Open-source, self-hosted, GDPR-compliant alternative
78/100
Umami
Lightweight, open-source, self-hosted alternative
75/100
Radar comparison
Matomo
78
Umami
75
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
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